Digital Marketing

How to Use Facebook for Business in 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. You already know that Facebook has a huge audience. A whopping 2.4 billion people use it every month. But maybe you didn’t know how often people are using Facebook to interact with businesses of …

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5 Benefits of using Google My Business.

Google recently revealed that every one in three Google searches has local intent. This means that millions of people look online for a pizza joint, a dry cleaner, or a salon in their own vicinity. If your company relies on local consumer traffic, this clearly shows the importance of making your business visible in the search …

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Why you need a social media manager

You’ve heard it before. It’s no longer acceptable for small businesses to forego activity on social media. But chances are, as a business owner with a vast array of responsibilities, writing tweets and posting photos to Instagram isn’t high on your priority list. And that’s okay – because with the help of a seasoned social …

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Understanding Blockchain Technology

“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” – Don & Alex Tapscott, authors Blockchain Revolution (2016). A blockchain is, in the simplest of terms, a time-stamped series of immutable record of data that is managed by cluster …

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What is the Internet of Things (IoT)?

A thing in the internet of things can be a person with a heart monitor implant, a farm animal with a biochip transponder, an automobile that has built-in sensors to alert the driver when tire pressure is low or any other natural or man-made object that can be assigned an IP address and is able …

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The Real Power of Social Media Marketing

Do you remember Arby’s tweet “Hey @Pharrell, can we have our hat back? #GRAMMYs” that generated 81,764 retweets and 48,437 favorites? (Arby’s later bought Williams’s fedora for $44,000 and donated the money to his charity). A humor and (less than) 140 characters can lead to a great exposure on Twitter. But why should you care? …

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