Month: August 2019

Understanding Blockchain Technology

“The blockchain is an incorruptible digital ledger of economic transactions that can be programmed to record not just financial transactions but virtually everything of value.” – Don & Alex Tapscott, authors Blockchain Revolution (2016). A blockchain is, in the simplest of terms, a time-stamped series of immutable record of data that is managed by cluster …

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What is the Internet of Things (IoT)?

A thing in the internet of things can be a person with a heart monitor implant, a farm animal with a biochip transponder, an automobile that has built-in sensors to alert the driver when tire pressure is low or any other natural or man-made object that can be assigned an IP address and is able …

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The Real Power of Social Media Marketing

Do you remember Arby’s tweet “Hey @Pharrell, can we have our hat back? #GRAMMYs” that generated 81,764 retweets and 48,437 favorites? (Arby’s later bought Williams’s fedora for $44,000 and donated the money to his charity). A humor and (less than) 140 characters can lead to a great exposure on Twitter. But why should you care? …

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How Social Media Affects Business Results

When it comes to business brand promotion, social media brings several significant benefits to the table. Building a brand and brand awareness. By sharing your company page on their wall, your social media followers and fans can keep the memory of your brand alive among their peers. It extends your reach and creates and build …

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